About Us

Welcome to our family-owned business, where passion meets expertise in the beauty, barber, and nail industry. For over two decades, we've been a cornerstone in the Tri-State area, proudly serving the vibrant Latin community with a commitment to excellence.

Founded by Jose Villar, our journey began with a simple yet powerful vision: to provide top-notch products and unparalleled service to our valued customers. Over the years, we've cultivated strong partnerships with renowned international professional brands, ensuring that our clients have access to the latest innovations and highest quality supplies.
What sets us apart is our unwavering dedication to the small business owner. We understand the challenges and aspirations of entrepreneurs in the industry, and we're here to support them every step of the way. Whether it's helping a salon owner find the perfect styling tools or guiding a nail technician to discover the latest trends, our mission is to empower our customers to achieve their goals.

At the heart of everything we do is our commitment to the community. We take immense pride in being a trusted resource for professionals and enthusiasts alike, fostering a culture of inclusivity and support. Our team is passionate about sharing knowledge, offering personalized guidance, and ensuring that every interaction leaves a lasting impression.

Quality is our hallmark, and we stand behind every product we offer with a guarantee of satisfaction. From premium hair care products to cutting-edge barber tools and exquisite nail supplies, we curate our selection with meticulous attention to detail, so our customers can shop with confidence.

Thank you for choosing us as your partner in the pursuit of beauty and excellence. Whether you're a seasoned professional or an aspiring artist, we're here to elevate your craft and enhance your journey. Welcome to our community—we're thrilled to embark on this adventure with you.